Senior designer in identity design and digital user experiences
As a designer with more than 20 years of experience in identity design, UX/UI, and product and service design, I work at the intersection of design, technology and human needs. With a visual and analytical approach, I create solutions grounded in insight, experience and hypotheses, always aiming to create value for both users and businesses.
As a senior designer, I keep identity design and digital user experiences connected. A brand identity, whether new or evolved, should be recognizable across the website, the app and internal systems. I start from the need, make sketches, map out the flow in Figma while it is still a prototype, and refine it along the way. The same goes for work tools and ordering systems, not just what faces the outside world. For apps and digital platforms, I also work with universal design, so that more people can use the solution.
What I work on
- Designing concepts, websites, apps and custom digital products in Figma.
- User research and testing to uncover real needs and improve the user experience.
- Sketches, clickable prototypes and an iterative process to visualize, validate and improve ideas along the way.
- Universal design and user-friendly design of apps and digital platforms.
- Optimizing user journeys in work tools, ordering systems and internal systems.
- Visual identities that strengthen the brand, or evolving an existing identity.
- Graphic design elements that strengthen the overall experience.
I balance creativity and structure to find solutions that both work and engage. What drives me is to simplify the complex and make technology accessible and meaningful. To me, design is about building bridges between people, technology and great experiences.