Client: BI Norwegian Business School
Workplace: Vasser AS
Year: 2022
My role
I started the project with the developer after we saw the need in another piece of work with BI.
The role was both strategic and hands-on:
UX and UI design.
Digital advice.
Content structure and the shape of the solution.
Design system and visual direction.
Approach
We interviewed people inside BI: users, designers and the communications department.
I mapped what was going wrong with the old practice, and named the jobs we had to do:
Stop old PDFs from circulating.
Give people one source of truth.
Make the right file and the right instruction easy to find.
We designed and built a site on Craft CMS, with the brand elements and guidelines structured so they can be searched and used.
The solution
The digital manual gives staff and suppliers:
Visual guidelines, logos, typography and colour codes.
Examples and files to download.
Content that can be edited and kept up to date.
The design is quiet and functional, with a clear hierarchy and the content in front. It can be extended later.
Result
BI now has one design manual that is current, usable, and available to the whole organisation, and it can be managed from one place.
That means better control of the brand, fewer mistakes, and less time spent for the design team and for everyone who works with communication.
I am glad to have helped solve a concrete and widespread problem with a simple design move.
Disciplines
UX and UI design
Content structure and information architecture
Design system
Universal design
Digital advice
Brand management
Prototyping and interaction design
Craft CMS
Visual communication
Link to the manual: BI design manual
Pictures of the solution
