Logo design for companies, people and brands (2012–2022)

A short introduction

Over a decade I have designed a wide range of logos for companies, brands, organisations and public figures, in Norway and abroad. What they share is precision, a reason for existing, and a job to do. They were not made only to look good. Each one had a specific communication problem to solve.

My role

In these projects I was responsible for the visual identity and the logo.

The role often included:

• Looking at the brand, the audiences and the need.

• Concept and ideas.

• Design of the logo and the visual elements.

• Advice, and care of the visual profile.

• Applying it to digital and physical surfaces.

Approach

Whatever the size of the client or the project, the work starts with three questions:

• What should the brand signal?

• Which surfaces must the logo work on?

• What tone should the expression have?

From that I develop directions and work with the client until the solution sits, both as an idea and as a mark.

The solutions

The logos range from technology companies and start-ups to elite athletes, public bodies and cultural organisations.

Some are symbolic and restrained. Others are typographic and direct. All of them are designed for:

• A long life.

• Clear reading, and flexibility.

• Scale, and use in different formats.

• A real connection to the brand.

Result

A good logo is a tool, not a decoration. The logos I have made give clients a clear identity, strengthen what they have to say, and work across channels.

I am glad to have helped build a visual foundation for a number of brands and organisations. Many of them are still in use.

Disciplines

• Logo design

• Visual identity

• Concept development

• Typography

• Brand management

• Strategic design

• Visual communication

• Design for screen and print

A small selection of the logos