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Visual identity and digital platform for the National Mediator

Visual identity and digital platform for the National Mediator

The National Mediator needed a new visual identity and a modern digital platform for case handling and public access. The identity had to reflect a neutral institution that people in Norwegian working life can trust. The digital tools had to be effective, usable and universally designed.

Client: The National Mediator
Workplace: Dunderverk AS
Year: 2017–2019

My role

I led the design work as UX and UI designer, and I was also the technical solution architect.

I had the overall design responsibility, for the brand and for the digital solution.

My responsibilities:

  • A new visual identity, in line with the rules for the Norwegian coat of arms.

  • Applying the profile to digital and printed surfaces.

  • UX and UI design for the case platform and the public-access solution.

  • Design system and prototypes.

  • Ongoing work with the developer and the National Mediator.

Approach

We started by mapping where the identity had to work, from formal documents and business cards to digital interfaces.

I developed an identity that balances dignity and neutrality, with colour, type and symbols in line with public administration and the rules for the coat of arms.

At the same time we did research and observation, to understand the case process and what internal and external users needed.

The solution

We delivered one solution made of:

  • A new visual identity, with logo elements, colours and typography for screen and print.

  • Templates for forms, documents, PowerPoint and digital surfaces.

  • A digital platform with a usable public-access solution and a case tool.

  • Universal design (WCAG), and a workflow that is practical to use.

The design has a low visual load, a clear structure, and a form that communicates credibility and calm.

Result

The National Mediator now has one visual identity across surfaces, and a digital platform that makes internal case handling and public access more effective.

The identity makes it easier for the institution to appear consistent and professional. The digital solution gives better control, and simpler access to information for everyone involved.

I am glad to have made something that takes care of the institution's values and the users' needs, both visually and in use.

Disciplines

  • Visual identity and logo design

  • Design for print and screen

  • UX and UI design

  • Service design

  • Information architecture

  • Design system

  • Universal design

  • Prototyping and interaction design

  • Brand management

  • Working with a developer

Pictures

The National Mediator homepage.
The National Mediator homepage.
The National Mediator logo printed on a business card.
The National Mediator logo printed on a business card.