Client: Rudskogen Motorsenter
Workplace: Dunderverk / Vasser AS
Year: 2020
My role
I was responsible for the visual and structural design:
UI and UX design.
Visual concept.
Design system and templates.
Content structure, with the developer.
Running the working sessions.
Approach
We started by mapping the audiences and the typical journeys, from people buying a gift and corporate customers to motorsport fans and partners.
We designed the structure and the purchase flow for simple navigation, a clear presentation of the experiences, and an easy way to book.
The design was done in Figma and adjusted in conversation with the developer and the client.
The solution
The site holds both information and an integrated shop:
Driving courses, activities and gift cards.
Booking of course rooms and conference rooms.
A calendar and an overview of events.
A visual style drawn from speed, force and precision.
It combines the brand with a working shop, on both mobile and desktop.
Result
The new site gives Rudskogen Motorsenter a clearer digital presence, both as the national circuit and as a commercial venue.
People find what they came for, whether that is a driving course, an event, or an experience to give as a gift. The shop is built for straightforward buying.
I am glad to have made something that keeps the pace of motorsport and still explains things clearly.
Disciplines
UX and UI design
Shop and purchase flow
Design system
Visual identity
Content structure and navigation
Universal design
Prototyping (Figma)
Responsive design
Working with a developer
Pictures of the site
