Client: Tendenz Hårpleie AS
Workplace: Vasser AS
Year: 2021
My role
I was responsible for the design process and worked closely with the client and the developer.
My responsibilities:
Visual design and UI design
Running the working sessions
Structure of the content and the navigation
Design system and templates
Advice on the brand and the digital surfaces
Approach
We started by looking at the existing site and the brand platform, and at what hairdressers, salespeople and retailers needed.
We built an information structure that could hold the product flow, campaigns and training material.
The design balanced inspiration and function, and was adjusted in close conversation with the client.
The solution
The new site works as a digital brand surface that:
Presents Joico products with a high visual standard.
Gives hairdressers information and inspiration.
Makes room for campaigns, events and product launches.
Is straightforward to maintain, and can grow.
Is built with search in mind.
The design follows the brand: clean and professional, with room for colour, photography and clear type.
Result
Joico has a digital shop window with a clear structure and an expression that belongs to the brand.
It strengthens the presence in the Norwegian market, makes it easier for hairdressers to find their way, and gives distributors a place to point to.
I am glad to have helped make something that holds the brand, the function and the experience together.
Disciplines
UI and UX design
Visual identity and brand management
Design system
Content structure and navigation
Responsive design
Visual communication
Working with a developer
Digital advice
The Joico Norway website: Joico Norway.
Pictures from the site
